Sat. Oct 16th, 2021

There are two movies that have become my favorites because of their focused message. “Remember the Goal” and “The Perfect Race.” Both can be found on Pureflix.com. The second is a sequel to the first. The main ideas of these movies are like reality within the Christian faith. There are goals to be set and remembered, and with perseverance and hard work, you can achieve them in many cases. It should always be remembered that the goals we set must fall within the preview of the God who saved us and sets our path. This ultimately brings us success by God’s standards. (Joshua 1:8)

What does this have to do with self-publishing? The same principles apply. One needs to set goals and work toward them to achieve anything in life. If you have no benchmarks to achieve, then you will achieve nothing in the end. Each bench mark you accomplish will provide you a positive sense of accomplishment and keep you moving forward in your endeavors. This includes your marketing strategies.

When I left Facebook and Twitter for MeWe.com and Gab.com, I was not sure how that would work out in my marketing. But I am glad I did. I have gained more followers to my extra business pages on MeWe than I did on Facebook, telling me that Christians that move to MeWe are more engaged and supportive of my type of work in general. Plus, I am not competing with advertisements of my competitors. Those who find me are looking for my type of work, through the onsite search engine. One of my sites went from about 100 followers on Facebook to over 500 on MeWe, without any real promotion. On MeWe, I can have a free page for myself, then pay $2.00 a month per additional page and promote my author’s site or other author blog sites. There are no purchasing ads, and the way you are found is by people using the onsite search tool or being picked up on other search engines. You can also participate in chat groups, as another way to promote or just to get to know others. It seems to be working for me, and I recommend you look into it for yourself; because, one day, your Christian world-and-life-view may become banned on Facebook, Twitter, and YouTube. Thus, if you do not have a backup you’re working on, you may find yourself with a big hole in your marketing platform. In my case, dropping Facebook was the best thing I could have done for my Christian brand. Something to think about!

As for Gab, they have rolled out Gab TV, a paid feature, but if you’re into a video podcast for promoting your work, it may be worth looking into. The paid features on Gab not only will provide you a wider audience but could ultimately replace Twitter, who has become a big sensor of conservative perspectives.

Well, that’s it for now. Hopefully, something spoken about here will help in your marketing strategy and may God bless your endeavors on his behalf.

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By Reid Ashbaucher

Author of six books, Reid Ashbaucher, a follower of Jesus Christ for fifty-eight years, holds a B.A. degree in Comprehensive Bible from Cedarville University, Cedarville, Ohio, an M.A. degree in Christian Theology from Trinity Theological Seminary, Newburgh, Indiana, and has completed some postgraduate work towards a Ph.D. in Religious Studies, endorsed by Canterbury Christ Church University, England.

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